In addition to her extensive digital marketing and influencer marketing expertise, Farah also brings a wealth of experience in business and entrepreneurship investment, as well as finance. With a background in international creative agencies spanning over 7 years, she has successfully managed diverse portfolios at regional and local levels, assisting businesses in developing innovative business solutions that integrate cutting-edge technology and human insight. This strategic approach ensures that her clients remain ahead in the ever-evolving digital landscape. Recognizing the importance of digital transformation, Farah has dedicated her efforts to pioneering user-centric experiences and interactions. She has embraced web 3.0 technologies, with the metaverse at its core, and has explored the integration of tools such as NFTs (non-fungible tokens), blockchain, and digital content & media. By staying at the forefront of emerging trends and technologies, Farah offers invaluable insights and expertise in leveraging these advancements to drive business growth and capitalize on new opportunities. Her strong background in finance further enables her to provide comprehensive guidance when it comes to investment decisions and financial strategies. With a deep understanding of the financial landscape, Farah can help businesses navigate the complexities of funding, capital allocation, and investment optimization, ensuring that their resources are effectively utilized and aligned with their growth objectives. Overall, Farah's diverse background encompasses digital marketing, influencer marketing, business investment, entrepreneurship, and finance, making her a well-rounded professional capable of driving holistic and impactful strategies for her clients in the digital sphere.

Ms. Goh TianQi is a dynamic and results-driven Ecommerce Marketing expert with a wealth of experience in the Asia Pacific Online Business Department. Since May 2022, she has played a pivotal role in shaping the online presence of Huawei's Consumer Business Group, overseeing strategic initiatives and mega campaigns that have significantly impacted the brand's digital footprint. In her current role, Ms. Goh spearheads comprehensive Ecommerce media strategies that extend beyond paid digital marketing, A key asset to the organization, Ms. Goh adeptly manages internal stakeholder expectations by implementing on-site and off-site media plans, allocating budgets judiciously, forecasting return on investment, and formulating strategic plans. She is a strategic thinker who excels in executing metrics projections. Furthermore, Ms. Goh's analytical acumen shines through in her ability to evaluate campaigns comprehensively, providing valuable post-campaign insights by comparing results over specific periods. Her approach involves a nuanced understanding of annualized data, allowing her to offer strategic recommendations based on a thorough understanding of market trends.

Project Consultancy - 5 years experience in preparing budget and cashflow forecast. Education and training - 5 years experience in funding for expansion and profit and loss responsibility including 2 years in lecturing Oil Trading - 5 years experience in Business Development and Tender Costing Manufacturing - 10 years experience in project finance and expansion. Product costing, budget and forecast. Responsible for the profit and loss of the company Auditing - 4 years auditing experience